![Target Announces New Plus Size Collection [VIDEO]](http://townsquare.media/site/530/files/2015/01/Ava-and-Viv.jpg?w=980&q=75)
Target Announces New Plus Size Collection [VIDEO]
Target announced today that the company is unveiling a new fashion line dedicated to plus size women. AVA & VIV, the new brand, is slated to hit Target's websites in February and be in stores by March.
AVA & VIV was launched with the help of fashion-forward bloggers Chasity Garner, Gabi Gregg, and Nicolette Mason. The collection looks pretty amazing--and it's a far cry from what the company currently offers (which is basically some brightly colored sacks and tarps). I'll be hitting up the Target site when AVA & VIV debuts in February 22. I'd tell you that I'm making a special trip to the store when the collection is available, but let's be 100: I'll be up in Target anyway...
What do you think of AVA & VIV? Are you impressed with Target's new plus-size brand?
More From Alt 101.7
![Here’s How I Made $50 Cleaning Out My Closet](http://townsquare.media/site/530/files/2020/07/Platos-Closet.jpg?w=980&q=75)
![‘Bama Against Bullying’ Fashion Show Coming to the Cypress Inn Pavilion Friday, November 11, 2016 [VIDEO]](http://townsquare.media/site/530/files/2015/11/12248607_10154448906409546_548236144_n.jpg?w=980&q=75)
![Washington Designers Redefine ‘Girly’ with New ‘Princess Awesome’ Dress Line [VIDEO]](http://townsquare.media/site/530/files/2015/02/Princess-Awesome-Busy-Dresses.jpg?w=980&q=75)
![Check Out Our Pics for Best and Worst Dressed at the 66th Annual Primetime Emmy Awards [PHOTOS]](http://townsquare.media/site/530/files/2014/08/Emmys-Best-and-Worst.jpg?w=980&q=75)
![See Photos from the Fierce & Fabulous Fashion Show](http://townsquare.media/site/530/files/2014/02/Fierce-Fab-Models.png?w=980&q=75)
![11 Super Patriotic (and Questionable) 4th of July Outfits](http://townsquare.media/site/341/files/2013/07/X9KYGWH.jpg?w=980&q=75)
![Brooklyn School Bans Hipster Glasses](http://townsquare.media/site/341/files/2013/05/Orthodox-School-Bans-Hipster-Glasses.jpg?w=980&q=75)