New Music: Arcade Fire Releases ‘Reflektor’- Video a Visual Showcase

New music Tuesday this week has the critically acclaimed group Arcade Fire releasing their fourth studio album titled ‘Reflektor.’

The video for the title track instantly grabs your attention with its black and white appearance and strange events layered with messages.  The group is seen throughout wearing huger papier-mache looking heads.  Plus, there are plenty of mirrors with reflections that will have you one wondering about the message being delivered.

I searched for interpretations and came across a blog on Noisey.com by Brandon Soderberg who says:

'Reflektor' finds Arcade Fire members Win Butler and Regine Chassagne in a truck, speeding down winding roads at night, transporting a version of the band with giant papier-mache-looking heads to the middle of a field where a ritual involving a mirror-covered cowboy and a levitating disco ball takes place. The big head versions of the group (previously seen in the video for “The Sprawl II (Mountains Beyond Mountains)” off The Suburbs), like low tech avatars of the band, underline the conceit of this song: Something or other about social media, and constant coverage and how soul-sucking it all is, and like dawg, what and who is even real anymore? On the bridge, vocalist Win Butler sings 'it's just a reflection of a reflection of a reflection of a reflection.'

At a time of year when the creepy, scary and odd is a personal craving to watch, this surely lives up to it.  Give a look and let me know what you think.

Arcade Fire - 'Reflektor'