The Shining

Clever New IKEA Commercial Parodies Stanley Kubrick’s ‘The Shining’
We live in a world where commercial directors speak (and breathe and live) the same pop culture language as the people they've been hired to peddle all kinds of products to. The result: television advertisements have gotten more clever, more specific, and most importantly, more ready to become instant viral sensations on the internet. A new IKEA commercial, whose release in the chilly weeks of October is no coincidence, cleverly parodies one of the most famous horror movies of all time and it's pretty cool.

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