The Shining

Clever New IKEA Commercial Parodies Stanley Kubrick’s ‘The Shining’
Clever New IKEA Commercial Parodies Stanley Kubrick’s ‘The Shining’
Clever New IKEA Commercial Parodies Stanley Kubrick’s ‘The Shining’
We live in a world where commercial directors speak (and breathe and live) the same pop culture language as the people they've been hired to peddle all kinds of products to. The result: television advertisements have gotten more clever, more specific, and most importantly, more ready to become instant viral sensations on the internet. A new IKEA commercial, whose release in the chilly weeks of October is no coincidence, cleverly parodies one of the most famous horror movies of all time and it's pretty cool.

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