If anyone can turn Stephen King’s disappointing sequel to The Shining into a decent movie, it’s the director of last year’s surprisingly great Gerald’s Game.
We live in a world where commercial directors speak (and breathe and live) the same pop culture language as the people they've been hired to peddle all kinds of products to. The result: television advertisements have gotten more clever, more specific, and most importantly, more ready to become instant viral sensations on the internet. A new IKEA commercial, whose release in the chilly weeks of October is no coincidence, cleverly parodies one of the most famous horror movies of all time and it's pretty cool.